1.    Commercials:  Television, internet, radio and newsprint commercials;

2.     Endorsements:  Seeking endorsements from national Republican leaders and conservative spokespersons whom we either know or are able to to contact;

3.     Reporting:  Campaign reporting tools such as software, websites and donation accounting;

4.     Donor Compliance:  Campaign donor management including funds accounting, governmental reporting compliance;

5.     Giveaways:  Creation, manufacture and distribution of campaign promotional items such as T-shirts, caps, posters, autographed items, keychains - either of stricly USA manufacture or international, as the candidate desires;

6.     Direct Mail:  Creation, acquisistion or leasing of mailing lists including email lists that are highly targeted and produtive;

7.     Mass Mail:  Massmailing through regular mail facilities, or email, of campaign material including 10-field personalized letters, brochures, flyers and platform statements;

8.     Management:  Campaign managers and consultants who are both locally-oriented but nationally knowledgeable because just like local issues sometimes drive national campaigns, so too do national issues play an important role in local campaigns;

 

9.      Polling:  Trends Analysis & Polling Services including micro-trends as small as a voting district or as large as a national campaign;

10.    Opponent Research:  An often overlooked campaign tool that has never been as effectively used as by the current administration is properly researching opponents.  While opponents have been researched and smeared by the current administration, it seems impotent to vet its own candidates.  Nevertheless, in-depth opponent research is a two-way street and in light of today's machine smear politics, it is a tool that should not be overlooked;

 

NOTE:  All Opponent Research is conducted using totally ethical, licensed and vetted investigators and background researchers who have impeccable resumes.

 

11.  Freedom of Information Strategies:  Requests for information under the Freedom of Inforamtion Act, in both the federal and state arenas, require substantial lead times and may well be the first step of any thorough campaign.   Not only does a candidate want to know what records are available from the government about an opponent, it pays to know what is available about your own candidate;

12.   Background Investigations:  Knowing your opponent's background is simply not enough (as mentioned in item 11, above): you have to know your own background, as well, at least as someone trying to investigate you would encounter.  Remedial steps, so-called "clean ups" and position papers can do wonders.  We retain only the most reputable licensed investigators and expert researchers for these efforts.